How to Use Python for SEO
Using Python for SEO is a space that has been stuck between people who have an urge to either build stuff with Python, or to teach it, and the geniuses who like to authoritatively proclaim that, “You Don’t Need Python to do SEO.”.
Here are a few suggested dos and don’ts, if you want to get unstuck. Note that my suggestions are not by any means what I think is right or wrong. I’m simply trying to provide the sweet spot for marketing people who have no technical background, and have gained a few data and programming skills (not to be confused with software development).
Don’t build a tool with Python
Because of the big misunderstanding that since you are using code, you are now a developer, which is false, many people think that this is what you are supposed do with Python. Many people build tools that are good for fifty keywords or a hundred URLs. These are toy tools for prototyping, but they are not tools that someone else can use professionally at work.
If you built something that can be used for thousands of URLs, then by all means, publish it, promote it, and please tell me about it. But in general, if you are not a developer, this is going to be a real challenge, and it’s going to be even more difficult to maintain.
Don’t teach Python or write tutorials
A boy was scribbling on a piece of paper, when his mother asked him what he’s doing. He said, “I’m writing a letter to my girlfriend.” The mother was surprised, “But you don’t know how to write.” “It’s OK mom. She doesn’t know how to read either.”
Most articles that aim to teach you how to get started with Python for SEO, are essentially a list of Data Science libraries that can be used for SEO. Not knowing the difference between the activity and the most popular tool that is used for it, immediately disqualifies anyone from doing anything related to keywords.
Unless you have done something numerous times, and can see a real way of explaining it, please do so. Yet, this is still not the biggest impact you can have.
Don’t do both, teach people how to build something with Python
This is the least impactful thing. Teaching a group of SEOs how to build an SEO crawler is like teaching a bunch of singers how to assemble a microphone.
What is the most impactful thing to with Python for SEO?
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